On Instagram and Facebook

This piece by Paul Ford who compares Instagram and Facebook is well-written, savvy, and less “tech-y” than anything I’ve read since the announcement.

Remember what the iPod was to Apple? That’s how Instagram might look to Facebook: an artfully designed product that does one thing perfectly. Sure, you might say, but Instagram doesn’t have any revenue. Have you ever run an ad on Facebook? The ad manager is a revelation — as perfectly organized and tidy as the rest of Facebook is sprawling and messy. Spend $50 and try to sell something — there it is, UX at its most organized and majestic, a key to all of the other products at once.

To some users, this looks like a sellout. And that’s because it is. You might think the people crabbing about how Instagram is going to suck now are just being naïve, but I don’t think that’s true. Small product companies put forth that the user is a sacred being, and that community is all-important. That the money to pay for the service comes from venture capital, which seeks a specific return on investment over a period of time, is between the company and the venture capitalists; the relationship between the user and the product is holy, or is supposed to be.

Also, props to Paul Ford for one of the best analogies I’ve read in a long time:

In terms of user experience (insider jargon: “UX”), Facebook is like an NYPD police van crashing into an IKEA, forever — a chaotic mess of products designed to burrow into every facet of your life.

Definitely take five minutes out of your day to read the whole thing.

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Unrelated, but “How To Say I Love You” is one of Paul Ford’s gems from last year. A must-read.

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