On Instagram and Facebook

This piece by Paul Ford who compares Instagram and Facebook is well-written, savvy, and less “tech-y” than anything I’ve read since the announcement.

Remember what the iPod was to Apple? That’s how Instagram might look to Facebook: an artfully designed product that does one thing perfectly. Sure, you might say, but Instagram doesn’t have any revenue. Have you ever run an ad on Facebook? The ad manager is a revelation — as perfectly organized and tidy as the rest of Facebook is sprawling and messy. Spend $50 and try to sell something — there it is, UX at its most organized and majestic, a key to all of the other products at once.

To some users, this looks like a sellout. And that’s because it is. You might think the people crabbing about how Instagram is going to suck now are just being naïve, but I don’t think that’s true. Small product companies put forth that the user is a sacred being, and that community is all-important. That the money to pay for the service comes from venture capital, which seeks a specific return on investment over a period of time, is between the company and the venture capitalists; the relationship between the user and the product is holy, or is supposed to be.

Also, props to Paul Ford for one of the best analogies I’ve read in a long time:

In terms of user experience (insider jargon: “UX”), Facebook is like an NYPD police van crashing into an IKEA, forever — a chaotic mess of products designed to burrow into every facet of your life.

Definitely take five minutes out of your day to read the whole thing.


Unrelated, but “How To Say I Love You” is one of Paul Ford’s gems from last year. A must-read.

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