Zack Arias on Signal, Noise, and Social Media

Zack Arias, an Atlanta-based photographer, pens a guest post on Scott Kelby’s blog about signal and the noise, social media hiatus, and finding inspiration. It’s worth reading in entirety, but here were my favorite bits:

- Build an inspiration wall :: I had stacks and stacks and stacks of magazines and photography books. I would thumb through them every now and then. Most of the time they just collect dust. I keep them for “inspiration” but they aren’t in front of me all the time. Since opening the lab I have started to rip out all the stuff that inspires me and have started taping this stuff to the walls in my production office and hair and make up room. Everyday I walk in I’m confronted by walls of stuff I find cool. At first I thought I was building a wall of intimidation but I see that it is a wall of inspiration. I see a picture, something about it speaks to me, I rip it out and tape it on the wall. Do this in your garage, basement, garden shed, hallway, somewhere.

Maybe I like the colors. Maybe I like the pose. Maybe I’m responding to the light. Whatever it is I tape it up and recycle bin the rest of the zine or book. It is cutting down on the clutter on my shelves and giving me cool stuff to look at each day. It starts to tell you some things about yourself as well. Currently my inspiration wall is about 90% black and white. Much of it is dramatically lit. There’s a lot of multiple exposures, motion, and projection.  It’s also nice to have it hanging up in a client area (hair and makeup room) because you can easily point things out like styling cues, posing ideas, emotional aspects of what you are wanting to make, etc. Don’t rip stuff out and put it in a binder. Get it on the walls in a place you’ll see it every day.

The nice thing about seeing this stuff everyday is you can begin to build ideas that you’ll start with on your next shoot. Grab one photo that you like for the light. Grab another that has a color palette you respond to. Another shot is a pose that you like. Another one has an idea for a background or location. You then start to build a shot with that light, this pose, that color palette, at this location. Signal. Showing up on a shoot with zero ideas can be a lot of noise.

For a different type of inspiration wall, try this.

On my recent trip to New York City, I took this to heart. I walked around with only the Canon 5D Mark II and the Canon 35mm prime lens:

One lens. One light. One something :: Simplify your gear. You pick up a camera for the photograph. You pick up a camera for the photograph. It’s the photograph stupid. Not the Nikon. Not the Canon. Not the 8×10. Not the new 24-70 whatever. Not the new Octabank. Limit your gear usage for a week or for a month or for a year. One camera. One lens. One light source. Master it. MASTER it. Know it. Inside and out. Do everything you can with that one camera, one lens, and one light. My thing right now is one background. I shoot on a white background all the time. ALL the time. What else can I do with it? I know, from looking at my inspiration wall, that I can do more with a simple white wall than what I’m doing now.

Using only one set of gear is both constraining and liberating. Constraining because you can’t, for instance, get everything in the frame. But once you get over this barrier, it becomes liberating because you’re forced to think a bit more about getting the shot.

Lastly, something that I’ve only been able to do with limited success but plan on trying harder in 2013:

- Turn off facebook / twitter / flickr for awhile :: Get offline. Say adios to everyone and go make stuff. Work on a personal project. Get all the honey-do stuff off your list. Clean your basement. Organize your crap. Get all that stuff that lingers over your head off your plate. All those loose ends are noise. Social Media, as much as I LOVE it, is filled with noise. Social Media plays an important part in my life. It’s also a time suck. It’s a place where ideas, questions, and thoughts scatter in a million different directions from a million different sources 24 hours a day. Turn it off. Clear your plate. Let your brain quiet down.

Read the entire post here and don’t miss Zack’s video, Signal & Noise:

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