On Ideas and Starting a Company

In a post that’s over three years old now, Derek Sivers muses on why you’d want to start a company of your own (hint: it’s about execution of your ideas):

When I was at CD Baby, I’d be able to play with new ideas immediately. (“What if we had a $5 sale?” “What if I could co-op card swipers?” “What if I could go multi-lingual?”) Any time I had an idea, I’d be able to test it out within days.

But now, for the first time in 10 years, since I had no company, I couldn’t test out these new ideas! All I could do was read, think, and maybe write about it. Damn!

Then I realized why I need to start a new company. Not for the money. Not because I’m “bored”. But because a company is a laboratory to try your ideas. (The word “laboratory” is defined as a room for research, experimentation or analysis. I think of it as a sandbox or playpen.)

I think Sivers downplays the boredom aspect in his post, but it’s still excellent advice. My other thought: what if you could execute on your ideas via your art rather than by founding a company? For an example of what I mean, check out what Seth Godin is doing with a Kickstarter campaign.


(HT: Swiss Miss)

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