I learned about the social conformity experiments from my introductory psychology class in college. Jonah Lehrer reminds us about its effects in his latest post:

[O]ur love of stories comes with a serious side-effect: like all good narrators, we tend to forsake the facts when they interfere with the plot. We’re so addicted to the anecdote that we let the truth slip away until, eventually, those stories we tell again and again become exercises in pure fiction. Just the other day I learned that one of my cherished childhood tales – the time my older brother put hot peppers in my Chinese food while I was in the bathroom, thus scorching my young tongue – actually happened to my little sister. I’d stolen her trauma.

Citing a paper in Science, Lehrer explains:

This research helps explain why a shared narrative can often lead to totally unreliable individual memories. We are so eager to conform to the collective, to fit our little lives into the arc of history, that we end up misleading ourselves. Consider an investigation of flashbulb memories from September 11, 2001. A few days after the tragic attacks, a team of psychologists led by William Hirst and Elizabeth Phelpsbegan interviewing people about their personal experiences. In the years since, the researchers have tracked the steady decay of these personal stories. They’ve shown, for instance, that subjects have dramatically changed their recollection of how they first learned about the attacks. After one year, 37 percent of the details in their original story had changed. By 2004, that number was approaching 50 percent. The scientists have just begun analyzing their ten year follow-up data, but it will almost certainly show that the majority of details from that day are now inventions. Our 9/11 tales are almost certainly better – more entertaining, more dramatic, more reflective of that awful day – but those improvements have come at the expense of the truth. Stories make sense. Life usually doesn’t.

What I am curious about: how many of us actively realize that we are enlivening our stories? If we were presented with evidence that we have changed our stories, how would we react? That’s an experiment I would like to see.