I’ve been following Cal Newport for a number of years online. Cal Newport has a polarizing stance in that he is NOT on any social media channels (he even wrote a New York Times piece titled “Quit Social Media. Your Career May Depend on It” illuminating his view.)

In two of his most recent posts, Cal Newport outlines the distinction between social internet and social media. “On Social Media and Its Discontents,” Newport explains:

There’s a distinction between the social internet and social media.

The social internet describes the general ways in which the global communication network and open protocols known as “the internet” enable good things like connecting people, spreading information, and supporting expression and activism.

Social media, by contrast, describes the attempt to privatize these capabilities by large companies within the newly emerged algorithmic attention economy, a particularly virulent strain of the attention sector that leverages personal data and sophisticated algorithms to ruthlessly siphon users’ cognitive capital.

I support the social internet. I’m incredibly wary of social media.

Continuing:

If we fail to distinguish the social internet from social media, we’ll proceed by attempting to reform social media through better self-regulation and legislative controls — an approach I believe to be insufficient on its own.

On the other hand, if we recognize that the benefits of the social internet can exist outside the increasingly authoritarian confines of the algorithmic attention economy, we can explore attempts to replace social media with better alternatives.

In my opinion, any vision of a better future for the internet must include this latter conversation.

Cal Newport then offers a couple of suggestions on how social internet can be implemented, including a social protocol built on the blockchain.

In a subsequent post, Cal Newport offers two solutions on how to embrace the social internet today. The first option is to slow down (in other words, practice slow social media consumption):

• Only use a given social media service if it provides valuable benefits that would be hard to replace. Use these services only for these purposes.

• Delete all social media apps from your phone. (Few serious uses for social media require that you can access it wherever you are throughout the day.) Instead, access social media through a web browser on your laptop or desktop, once or twice a week.

• When logged onto a social media service, don’t click “like” or follow links unrelated to your specific, high-value purposes — these activities mainly serve the social media conglomerate’s attempts to package you into data slivers that they can sell to the highest bidder.

The second option, perhaps even more important, is to own your domain. If you want to connect and express yourself online, the best way to do so is to own your own website. Cal Newport admits that owning your own domain is…

“harder than simply setting up a Twitter handle and letting the clever hashtags fly, but it’s immensely more satisfying to produce things when you’re not a data point in some Silicon Valley revenue report.

It’s also, however, humbling.”

The challenge, of course, is that if you start blogging and offering your thoughts online, it is increasingly difficult to find or build an audience. However, if you have something substantial to offer by sharing your thoughts online, eventually people online will find you and they will respond with much greater authenticity than what you could ever get via immaterial Facebook or Instagram “likes”. Just consider how much more effort it would take for someone to write a thoughtful comment or an email to a post that has resonated with the reader.

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Related reading: Cal Newport on building a remarkable career.