Airline Safety Pamphlets as Art

Avi Steinberg’s post “The Unlikely Event” at The Paris Review is fantastic. He analyzes the relationship between airline safety cards and art:

The best airline-safety-card artists know how to amplify these details without creating too much noise. They are, after all, artists. They work within and bend the conventions of their form by playing with allusions to earlier work. Take, for example, a current US Airways safety card that portrays the conventional water flotation scene. We see a beautiful woman, with lush red hair, floating effortlessly, gazing ahead in an attitude of easeful melancholy. The airline artist has recruited Dante Rossetti’s 1877 Mary Magdalene, with perhaps an ironic nod to Botticelli’s Venus, as the heroine of our worst-case scenario. Thus the “fallen woman” motif is reimagined in the most urgent terms: this airline Magdalene is a woman who has quite literally fallen. And this is where we find her, floating in limbo, clutching a lily-white life preserver to her breast (instead of a vase, as in the 1877 portrait). Like Rossetti’s romantic Pre-Raphaelite Magdalene, this woman’s lowly state serves only to magnify her elemental beauty. Here she is, Our Lady of the Plane Crash. “I will make you fishers of men,” says the Christ. “We will rescue you in any corner of the globe,” says a Pan Am safety card. The fallen woman will not remain cast away forever—and, if we follow her lead, the artist assures us, neither will we. It is a pretty vision of earthly salvation.

My favorite part is this bit about the AeroMexico safety card that resembles René Magritte’s The Son of Man:

The artist behind a current AeroMexico safety card is not convinced. In an echo of The Son of Man, the 1964 painting by Belgian Surrealist René Magritte, the AeroMexico man is rendered in realistic detail—from rolled up sleeves to tousled hair—all of which is, however, a set up for the darkly comic punch line: the man has no face. This bit of surrealistic surgery, more than the yellow life preserver, is what we remember. It is plain to us that this creepily inanimate son of man is, in struggling to preserve his life, in some sense already dead.

Click through to see the whole post and the accompanying images.

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