Where Coca-Cola Doesn’t Sell

I knew Coca-Cola had a worldwide presence, but I didn’t know that it was so widespread. Bloomberg reports that after getting into the Myanmar market (after a sixty year absence), only two countries will not have access to the world’s most popular soft drink: Cuba and North Korea:

Coca-Cola has grown from selling nine drinks a day in a single country in 1886 to distributing 1.8 billion beverages in more than 200 nations, according to data posted on its website. Myanmar, Cuba and North Korea are the only countries where Coca- Cola doesn’t operate, the company said yesterday. Coca-Cola says the 1971-vintage advertisement entitled “I’d Like to Buy the World a Coke” remains one of its most popular.

There’s also this:

PepsiCo Inc. (PEP), the world’s second-largest soft-drink maker, pulled out of Myanmar in 1997 after shareholder groups and activists urged the company to sever ties with the military dictatorship because of human-rights violations. Heineken NV, the world’s third-biggest brewer, withdrew in 1996.

Myanmar opposition leader Aung San Suu Kyi earlier this month warned investors against “reckless optimism” in the country’s move toward democracy. In a speech in Bangkok, her first outside Myanmar in 24 years, Suu Kyi called job creation her top priority and called for “healthy skepticism” of Myanmar’s reform process.

Also of interest: a Coke executive, Todd Putnam, who claimed the “share of stomach” paradigm at the company:

We weren’t trying to get share of market. We weren’t about trying to beat Pepsi or Mountain Dew. We were about trying to beat everything.

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