ideas

Paul Graham on Good vs. Bad Start-up Ideas

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This is a wise essay from Paul Graham on why many start-ups fail while others succeed. The difference is that the founders who build a start-up to solve their own problems versus what they think people need:

Why do so many founders build things no one wants? Because they begin by trying to think of startup ideas. That m.o. is doubly dangerous: it doesn’t merely yield few good ideas; it yields bad ideas that sound plausible enough to fool you into working on them.

At YC we call these “made-up” or “sitcom” startup ideas. Imagine one of the characters on a TV show was starting a startup. The writers would have to invent something for it to do. But coming up with good startup ideas is hard. It’s not something you can do for the asking. So (unless they got amazingly lucky) the writers would come up with an idea that sounded plausible, but was actually bad.

For example, a social network for pet owners. It doesn’t sound obviously mistaken. Millions of people have pets. Often they care a lot about their pets and spend a lot of money on them. Surely many of these people would like a site where they could talk to other pet owners. Not all of them perhaps, but if just 2 or 3 percent were regular visitors, you could have millions of users. You could serve them targeted offers, and maybe charge for premium features.

The danger of an idea like this is that when you run it by your friends with pets, they don’t say “I would never use this.” They say “Yeah, maybe I could see using something like that.” Even when the startup launches, it will sound plausible to a lot of people. They don’t want to use it themselves, at least not right now, but they could imagine other people wanting it. Sum that reaction across the entire population, and you have zero users.

You should read the whole post here.

Give It Five Minutes

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Jason Fried has a good post on taking a step back (by reflecting for five minutes) before choosing to critique others’ ideas:

A few years ago I used to be a hothead. Whenever anyone said anything, I’d think of a way to disagree. I’d push back hard if something didn’t fit my world-view.

It’s like I had to be first with an opinion – as if being first meant something. But what it really meant was that I wasn’t thinking hard enough about the problem. The faster you react, the less you think. Not always, but often.

It’s easy to talk about knee jerk reactions as if they are things that only other people have. You have them too. If your neighbor isn’t immune, neither are you.

This came to a head back in 2007. I was speaking at the Business Innovation Factory conference in Providence, RI. So was Richard Saul Wurman. After my talk Richard came up to introduce himself and compliment my talk. That was very generous of him. He certainly didn’t have to do that.

And what did I do? I pushed back at him about the talk he gave. While he was making his points on stage, I was taking an inventory of the things I didn’t agree with. And when presented with an opportunity to speak with him, I quickly pushed back at some of his ideas. I must have seemed like such an asshole.

His response changed my life. It was a simple thing. He said “Man, give it five minutes.” I asked him what he meant by that? He said, it’s fine to disagree, it’s fine to push back, it’s great to have strong opinions and beliefs, but give my ideas some time to set in before you’re sure you want to argue against them. “Five minutes” represented “think”, not react. He was totally right. I came into the discussion looking to prove something, not learn something.

This was a big moment for me.

He concludes:

Dismissing an idea is so easy because it doesn’t involve any work. You can scoff at it. You can ignore it. You can puff some smoke at it. That’s easy. The hard thing to do is protect it, think about it, let it marinate, explore it, riff on it, and try it. The right idea could start out life as the wrong idea.

So next time you hear something, or someone, talk about an idea, pitch an idea, or suggest an idea, give it five minutes. Think about it a little bit before pushing back, before saying it’s too hard or it’s too much work. Those things may be true, but there may be another truth in there too: It may be worth it.

I think what’s important about this post, to me, is that it is making me recognize how often I may be prone to dismissing someone’s idea when I first hear it. While it is useful to be quick on one’s feet when listening, it’s also important to recognize that some thoughts take a bit longer to process and develop. So, give it five minutes.

Anatomy of an Idea

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Author Steven B. Johnson was perusing his Twitter feed last year and stumbled across someone mentioning his book to a friend (while and also recommending something called “Seeing Like A State.”). From there, Steven B. Johnson tracked down the book, started reading it, and ended up writing a blog post summarizing his thoughts on how his ideas get developed:

1. The discovery process is remarkably social, and the social interactions come in amazingly diverse forms. Sometimes it’s overhearing a conversation on Twitter between two complete strangers; sometimes it’s the virtual book club of something like Findings; sometimes it’s going out to lunch with a friend and bouncing new ideas off them. It’s the social life of information, in John Seely Brown and Paul Duguid’s wonderful phrase — we just have so many more ways of being social now.

2. I find it interesting that there are certain kinds of questions that I now send out by default to Twitter, not Google. The more subtle and complex the question, the more likely it’ll go to Twitter. But if it’s simply trying to find a citation or source, I’ll use Google. So trying to figure out who wrote Seeing Like A State was a Google query, but wondering about the origins of the Internet made more sense on Twitter. (I should add that the responses I’m looking for on Twitter are links to longer discussions, not 140 character micro-essays.)

3. Priming is everything. All these new tools are incredible for making rapid-fire discoveries and associations, but you need a broad background of knowledge to prime you for those discoveries. I’m not sure I would have jumped down that wonderful rabbit hole of the French railway design if I hadn’t seen that map in grad school two decades ago. Same goes for the Hayek and the internet history as well. I had enough pre-existing knowledge to know that they belonged in the story, so when something about them got in my sights, I was ready to pounce on it.     

4. Very few of the key links came from the traditional approach of reading a work and then following the citations included in the endnotes. The reading was still critical, of course, but the connective branches turned out to lie in the social layer of commentary outside of the work.

5. It’s been said it a thousand times before, by me and many others, but it’s worth repeating again: people who think the Web is killing off serendipity are not using it correctly.

6.  Finally, this simple, but amazing fact: almost none of this–Twitter, blogs, PDFs, eBooks, Google, Findings–would have been intelligible to a writer fifteen years ago. 

I haven’t yet read Johnson’s Where Good Ideas Come From, but I did read his Mind Wide Open and can recommend it.

The Fragility of Ideas

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On October 19, Apple held an event to honor Steve Jobs. Featured appearances include the newly-appointed CEO Tim Cook and the legendary designer Jony Ive, who goes on to talk about the fragility of ideas (as proposed by Steve Jobs):

Steve used to say to me — and he used to say this a lot — “Hey Jony, here’s a dopey idea.”

And sometimes they were. Really dopey. Sometimes they were truly dreadful. But sometimes they took the air from the room and they left us both completely silent. Bold, crazy, magnificent ideas. Or quiet simple ones, which in their subtlety, their detail, they were utterly profound.

And just as Steve loved ideas, and loved making stuff, he treated the process of creativity with a rare and a wonderful reverence. You see, I think he better than anyone understood that while ideas ultimately can be so powerful, they begin as fragile, barely formed thoughts, so easily missed, so easily compromised, so easily just squished.

So eloquently said. I’m reminded of this quote from Inception:

What is the most resilient parasite? Bacteria? A virus? An intestinal worm? An idea. Resilient… highly contagious. Once an idea has taken hold of the brain it’s almost impossible to eradicate. An idea that is fully formed—fully understood—that sticks; right in there somewhere. 

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(Hat Tip: Fortune)

Thomas Jefferson on Patents

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In a letter to Isaac McPherson, Thomas Jefferson writes (emphasis mine):

If nature has made any one thing less susceptible than all others of exclusive property, it is the action of the thinking power called an idea, which an individual may exclusively possess as long as he keeps it to himself; but the moment it is divulged, it forces itself into the possession of every one, and the receiver cannot dispossess himself of it. Its peculiar character, too, is that no one possesses the less, because every other possesses the whole of it. He who receives an idea from me, receives instruction himself without lessening mine; as he who lights his taper at mine, receives light without darkening me.

That ideas should freely spread from one to another over the globe, for the moral and mutual instruction of man, and improvement of his condition, seems to have been peculiarly and benevolently designed by nature, when she made them, like fire, expansible over all space, without lessening their density in any point, and like the air in which we breathe, move, and have our physical being, incapable of confinement or exclusive appropriation. Inventions then cannot, in nature, be a subject of property.

Society may give an exclusive right to the profits arising from them, as an encouragement to men to pursue ideas which may produce utility, but this may or may not be done, according to the will and convenience of the society, without claim or complaint from anybody. Accordingly, it is a fact, as far as I am informed, that England was, until we copied her, the only country on earth which ever, by a general law, gave a legal right to the exclusive use of an idea. In some other countries it is sometimes done, in a great case, and by a special and personal act, but, generally speaking, other nations have thought that these monopolies produce more embarrassment than advantage to society; and it may be observed that the nations which refuse monopolies of invention, are as fruitful as England in new and useful devices.

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Via Chris Dixon.