The New York Times Reviews The Art of Sleeping Alone

The New York Times reviews Sophie Fontanel’s memoir The Art of Sleeping Alone, and it is filled with wonderful, caustic zingers like this:

The first thing to say about “The Art of Sleeping Alone” is that it’s very French. It’s slim, chic and humorless, that is, a sophisticated bagatelle of a volume, filled with detours to exotic locales: the Sahara, Goa in India, the Greek island of Hydra.

It’s also gauzy and episodic and not particularly well written, yet it drifts along on a kind of existential bearnaise of its own secreting. It’s “Bonjour Tristesse” grown bruised, older, warier.

The book appears to be awkward, with a number of non sequiturs:

The opposite of experience is innocence, of course, and in “The Art of Sleeping Alone,” the author often longs to retreat from the adult world into one that can resemble childhood. She wants her life to be “soft and fluffy.” She wishes to be “the girl I’d been years before.”

At night, she hugs her clean pillows as if they were stuffed animals. When she sees a kind father with his children, she thinks, “Who had adored me like that since my parents?”

She takes long lavender milk baths, baths that are no longer just about the “Silkwood”-style scrubbing of the smell of men from her body. “I felt as if some divinity were rejoicing in me,” she writes. “Until then, water had been only a useful element, like the showers, for example, into which I rushed to cleanse myself of a presence after having let myself get caught.”

I am definitely NOT putting this one on my reading list.

Unethical Amazon Reviews

Imagine you bought an item from Amazon.com and upon opening the item, you found a note that said:  “We take pride in our products, and encourage you to write a review on Amazon.com. In return for writing the review, we will refund your order so you will have received the product for free.”

This is exactly what a lot of customers did who purchase a Kindle cover from a merchant called VIP Deals, according to The New York Times.

As someone who spends thousands of dollars on Amazon.com annually, this is unnerving news. I read product reviews carefully before buying a product, but how can I be certain that what I am reading are genuine reviews? As the Times article notes, this is a major issue for Amazon, and there are researchers out there who are trying to devise mathematical models to systematically unmask the bogus endorsements.

So what’s worked for me? I don’t just look at the average reviews for a product, but choose to filter the reviews by star rating. In particular, reading the 3-star and 1-star reviews is often a better indicator for me to NOT buy a product, even if the average review is 4-stars or more. In fact, I’d be wary of purchasing a product if you only see 4 or 5 star reviews (my theory is that by law of large numbers, you’d expect to see at least a small percentage of 1 or 2 star reviews). And you’d be surprised how many compelling and well-reasoned 1-star reviews exist.