The @Horse_ebooks Twitter Account is Fake

Well, this is surprising news. Everyone’s favorite Twitter spambot, @Horse_ebooks, has been outed as “performance art,” a collaborative effort of Jacob Bakkila and Thomas Bender. Jenna Wortham reports for The New York Times:

So how does one perform as a spambot? Relentlessly and tirelessly, said Mr. Bakkila. “The goal was not to appropriate the account but to become the account,” he said.

He mimicked the activity of a spam account, even occasionally tweeting links to the equestrian electronics books that the account was originally set up to try to sell. To create the odd non sequitur that the account became known for, he searched for articles on weight loss, bodybuilding and other types of self-improvement and self-help and skimmed them for material that he could tweet out at random intervals.

So is this the beginning of Bear Stearns Bravo?