Yesterday, Google made a huge acquisition in the photography space by purchasing Nik Software. However, many news outlets got it wrong, focusing on the SnapSeed app rather than Nik’s more feature-worthy products (such as Color Efex Pro and Silver Efex Pro, which I use in my post-processing).
Here is Trey Ratcliff on Google’s acquisition, a power user of Nik Software:
This is an exciting move from Google, and another indication that Google takes photography very seriously. Most of the silicon-valley-bubble-press probably does not know much about Nik Software, and doesn’t realize that this is a company built by and for professional photographers. Even though their software is designed for “pros”, I’m confident in saying that 90% of their customers are amateurs who are using these same tools to make them look like pros! Nik makes amazing tools, and I am really looking forward to seeing them bleed into my daily life of using Google+.
Now, the significance of this acquisition should not be overlooked. This is not like, say, the United States acquiring Puerto Rico (think FB and Instagram – where Facebook is a social-network of people acquiring a smaller social-network of people) but instead, this is like the United States buying Lockheed Martin.
It will be interesting to see what Google does with this acquisition. Nik’s software isn’t cheap (i.e., comparable to prices offered for stand-alone products such as Adobe’s Lightroom), and I am looking to see whether the products will become more affordable in the future.