“You” vs. “Me” in Social Apps

Dustin Curtis begins his latest blog post with a question:

A question that inevitably comes up very early in the process of designing a new app is this: should the interface refer to the user as “your” or “my” when talking about the user’s stuff, as in “my profile” or “your settings”? For a long time, this question ate at my soul. Which is right?

It’s not something I thought about until reading his entry. I like his conclusion:

If we think about interfaces as literal “interfaces” to tasks (like how people are interfaces to their ideas), instead of as tools themselves, it makes sense for the interface to take on a personality, and to become a “you” to the user. Thus, it would make sense for the interface to refer to a user’s stuff as “your stuff,” because the interface is just a medium between the user and what she wants to accomplish or find. In a way, the interface takes on a social characteristic, and becomes a humanoid assistant by utilizing existing functions of the human brain’s social systems.

After thinking about this stuff for a very long time, I’ve settled pretty firmly in the camp of thinking that interfaces should mimic social creatures, that they should have personalities, and that I should be communicating with the interface rather than the interface being an extension of myself. Tools have almost always been physical objects that are manipulated tactually. Interfaces are much more abstract, and much more intelligent; they far more closely resemble social interactions than physical tools.

The answer for me, then, is that you’re having a conversation with the interface. It’s “Your stuff.”


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