An interesting bit on the importance of China for the Hollywood industry, via some Iron Man 3 and Robert Downey Jr. trivia:

And it’s not just records: Marvel and its Chinese partner, DMG, are setting new standards for foreign movies looking to earn government clearance in China. To curry favor, the company added four minutes of footage just for the mainland, including throwaway parts for Chinese A-list actors Fan Bingbing and Wang Xueqi, and a ham-handed milk drink product placement.

Also new is the aggressive outreach to Chinese audiences by Iron Man himself, Robert Downey Jr. Not only did he visit China for the first time in his life to talk up the film, but Downey also set up a personal account on Sina Weibo…

I haven’t seen the movie yet, but I want to. I enjoyed Iron Man 2.