The Untold Story of Industrial Light & Magic

A great piece in Wired this month on Industrial Light & Magic, the visual effects company founded by George Lucas in 1975.

Industrial Light & Magic was born in a sweltering warehouse behind the Van Nuys airport in the summer of 1975. Its first employees were recent college graduates (and dropouts) with rich imaginations and nimble fingers. They were tasked with building Star Wars’ creatures, spaceships, circuit boards, and cameras. It didn’t go smoothly or even on schedule, but the masterful work of ILM’s fledgling artists, technicians, and engineers transported audiences into galaxies far, far away

As it turns 40 this year, ILM can claim to have played a defining role making effects for 317 movies. But that’s only part of the story: Pixar began, essentially, as an ILM internal investigation. Photoshop was invented, in part, by an ILM employee tinkering with programming in his time away from work. Billions of lines of code have been formulated there. Along the way ILM has put tentacles into pirate beards, turned a man into mercury, and dominated box office charts with computer-generated dinosaurs and superheroes. What defines ILM, however, isn’t a signature look, feel, or tone—those change project by project. Rather, it’s the indefatigable spirit of innovation that each of the 43 subjects interviewed for this oral history mentioned time and again. It is the Force that sustains the place.

Interview with George Lucas has the origin for the name:

LUCAS: We were working on the articles of incorporation and we said, “What are we going to call this thing?” We were in an industrial park. They were building these giant Dykstraflex machines to photograph stuff, so that’s where the “Light” came from. In the end I said, “Forget the Industrial and the Light—this is going to have to be Magic. Otherwise we’re doomed, making a movie nobody wants.”

And there are gems about how computer graphics were introduced for Jurassic Park.

Read the whole piece here.

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