On the Morality and Self-Awareness of Cards Against Humanity

This is an excellent post that categorizes the infamous Cards Against Humanity game as not a game that is “morally corrosive” (as argued in this post) but rather simply distasteful and provocative:

Cards Against Humanity is a type of humor-oriented carnival space in which norms about appropriate discussion, and appropriate topics of humor, are reversed. It may be acceptable to relax the rules within this space, but there is little danger of what Leah fears is a “leakage” of these rules into everyday life, just as there is little danger that a jester would seriously try to become a pope in everyday life. The fact that a theology school would defend such orgies is a testament to the fact that they serve to uphold the establishment.

It is key that Cards Against Humanity is a highly self-aware game. This is apparent in the tagline (“A free party game for horrible people”) and descriptions: “Unlike most of the party games you’ve played before, Cards Against Humanity is as despicable and awkward as you and your friends.” By pairing the game and its brand of humor with words like “horrible,” “despicable,” and “awkward,” it shows, again, that these are things we should not laugh about, despite doing so anyway. This self-awareness is at the heart of every, “I know I shouldn’t find this funny, but…” statement. ”Virginia Tech Massacre” is funny in this “Opposite Day” world. It’s really not funny in other contexts or in the “real world.” This is also why it’s generally OK for Jews to make Holocaust jokes when it is more frowned upon for others to do the same—it is far more likely that the non-Jew would have less awareness of the consequences of the Holocaust than the Jew, and therefore the lack of self-awareness makes the attempt at humor far less palpable.

I welcomed 2014 with a game of Cards Against Humanity. While certain cards make me uncomfortable, as argued in the post, I don’t take the view that the game has or is able to corrupt me.

The Cards Against Humanity Black Friday Sale

For Black Friday, the creators of the wildly popular card game Cards Against Humanity decided to do something different. They would get in contact with Amazon and convince them, that for one day only, they would raise their price from $25 to $30. Here’s how it came to be:

After some discussion, Ben came up with the idea of raising the price for Black Friday and that was so outrageous that I fell in love with it instantly. Two books I read recently that informed my decision were Malcom Gladwell’s David and Goliath and Marty Neumeier’s Zag, which are both kind of shitty business/science books that make the somewhat-obvious point that being small and nimble can give you advantages that huge lumbering opponents don’t have. Anyone can do a sale for Black Friday, but nobody but us could get away with raising their prices and risking a ton of sales just to make a joke.

The other guys were pretty skeptical, but Ben and I convinced them one by one, 12 Angry Men style, until they agreed to let us try a truly insane pricing experiment. The final piece needed to convince everyone was the mockup of the landing page that I designed, with the glowing “consume!” button. Once everyone saw how funny that looked, they knew we had to go through with it.

According to the post:

The sale made people laugh, it was widely shared on Twitter and Tumblr, and it was the top post on Reddit. The press picked it up, and it was reported in The GuardianUSA TodayPolygonBuzzFeedAll Things DChicagoist, and AdWeek. It was even the top comment on The Wirecutter’s front page AMA, which had nothing to do with us.

They ended up doing a little better than last year and maintained their #1 spot on Amazon for toys/games. Bravo for the brilliant idea.