Starbucks and the European Coffee Culture

This New York Times piece illuminates the struggles of Starbucks in Europe, particularly in France:

After eight years spent setting up 63 French Starbucks stores, the company has never turned a profit in France. And even in the parts of Europe where the company does make money, sales and profit growth lag far behind results in the Americas and Asia.

The reason Starbucks is struggling in Europe:

While a New Yorker might grab a coffee to go — carry-out orders are one of the company’s biggest money makers — French friends tend to sit when they sip. So Starbucks is having to invest huge amounts to give its stores in France additional seating space, along with other renovations.

On innovations Starbucks is undertaking in other European countries:

In London, an experiment is under way to take customers’ names with their orders and then address them by name when filling it. Participating patrons get a free coffee, but many others have lit up Twitter with complaints about bogus, American-style chumminess.

Other changes in the way baristas operate — they now keep milk within arms’ reach of the steamer, for instance — are meant to overcome the Continental curse of slow service.

The most visible innovations, though, involve “concept” stores designed to make a Starbucks feel more like a trendy neighborhood shop. Last month in Amsterdam, the company’s chief executive, Howard Schultz, cut the ribbon on a striking space with local woods and avant-garde architecture, including a stage for poetry readings.

My advice? If you go to Europe, head to the local coffee shops. Why pay for something that you can experience in the United States?

Europe and the Elephant in the Room

Today’s quote of the day comes from John Lanchester, about the European debt crisis:

The difference between a safe euro and a euro on the verge of failure is the difference between that metaphorical elephant in the room, which you can ignore, and an actual elephant in the room with you, right now, filling the air with its hot, dank breath. That situation would be unignorable, and the source of a rising panic. The euro zone is already in the room with that elephant; unless some decisive steps are quickly taken, the rest of the world will soon be joining it.

More here.