Amazon To Go into Grocery Business

An interesting scoop from Reuters on Amazon quietly testing/developing a grocery delivery business:

Amazon is now planning to expand its grocery business outside Seattle for the first time, starting with Los Angeles as early as this week and the San Francisco Bay Area later this year, according to the two people who were not authorized to speak publicly.

If those new locations go well, the company may launch AmazonFresh in 20 other urban areas in 2014, including some outside the United States, said one of the people.

Bill Bishop, a prominent supermarket analyst and consultant, said the company was targeting as many as 40 markets, without divulging how he knew of Amazon’s plans.

I already spend hundreds, if not thousands, of dollars on Amazon every year. I purchase household items on a regular basis from the site. It would make sense that there would be ecstatic consumers who would want to buy fresh groceries from Amazon as well. I know I would.