Along with midriff-baring tops and all things Gatsby, another trend has swept the spring social circuit: kale salads.

I am not making this up; that’s the opening sentence of this New York Times piece on kale salad:

Forget about filet mignon or caviar. The fashionable plat du jour these days is the humble kale salad, which seems to telegraph a certain veggie-chic for the juice-cleanse set.

“For some reason when you go to a restaurant and they have a kale salad on the menu, you automatically accept that it’s a cool spot,” said Chelsea Leyland, a D.J. and downtown fixture. “It’s like playing the right music of the moment. It gives it that stamp of coolness.”

Of course, a meme was quickly spread on Tumblr. OMG Kale Salad.

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(hat tip: @felixsalmon)