New York Magazine has a feature on Sophia Amoruso, founder of Nasty Gal, and her memoir, #GIRLBOSS. This is some very good advice for millenials:
Amoruso has loads of advice about the workplace, all of it shrewd and unsweetened. Don’t ask for a promotion until you’ve held a job for a year; don’t mistake your boss for a friend; fight the natural human impulse to consider yourself an exception; and never have your phone visible during a job interview. Don’t compliment your interviewer’s outfit, because “making small talk about what someone is wearing is just another form of unsolicited feedback.” Spell-check your cover letters, for fuck’s sake. These rules may seem rudimentary to anyone born before 1982, but they’re aimed at millennial-specific bad manners. A #GIRLBOSS would never take a funeral selfie or wear pajamas on an airplane.
If there’s one generational habit that galls Amoruso more than informality, it’s entitlement. Even as a thief, she was diligent. “A lot of people in my generation don’t seem to get that you have to work your way up,” she writes. “I don’t care if filing invoices is beneath you. If you don’t do it, who do you think is going to? Your boss? Nope. That’s why she hired you.”
Read the rest here.
I don’t really follow fashion trends, but I appreciate great stories when I read about the industry. The New York Times profiles Sophia Amoruso and the fashion company she founded, Nasty Gal:
“People say: ‘Nasty Gal? What’s that?’ ” Ms. Amoruso, now 28, said in an interview at her new headquarters in downtown Los Angeles. “I tell them, ‘It’s the fastest-growing retailer in the country.’ ”
Back in 2006, she toyed with the idea of going to photography school, but couldn’t stomach the debt. Instead, she quit her job and started an eBay page to sell some of the vintage designer items she found rummaging through Goodwill bins. She bought a Chanel jacket at a Salvation Army store for $8 and sold it for $1,000. She found Yves Saint Laurent clothing online on the cheap by Googling misspellings of the designer’s name, reasoning that anyone who didn’t know how to spell Yves Saint Laurent probably didn’t realize his value.
She styled, photographed, captioned and shipped each product herself and sold about 25 items a week. She named the eBay page “Nasty Gal” after the 1975 album by Betty Davis — not the smoky-eyed film star Bette Davis, but the unabashedly sexy funk singer and style icon Betty, whose brief marriage to the jazz legend Miles Davis inspired the song “Back Seat Betty.”
Now this is an example of a loyal fan base:
That constant conversation with customers created a loyal following. Nasty Gal has no marketing team, but fans comment on its every Facebook, Instagram, Twitter, Tumblr, and Pinterest post and regularly post pictures of themselves in their Nasty Gal finds. A quarter of Nasty Gal’s 550,000 customers visit the site daily for six minutes; the top 10 percent return more than 100 times a month.
Pretty incredible to start from a small eBay store and mature to a $100 million business in a few short years.