The End of Everything

A great op-ed in The Washington Post on the proliferation of the “end of” in publishing:

Nature and truth. Money and markets. Men and marriage. Faith and reason. They’ve all ended. Power ended in March, but that makes sense because leadership ended last year. History ended more than two decades ago, while the future ended just two years ago.

If you thought these things were still around, just pick up “The End of Sex,” by Donna Freitas, published last week, or Moises Naim’s “The End of Power,” which came out last month. Try David Wolman’s “The End of Money” or David Agus’s “The End of Illness.” Those came out in 2012, the same year that Hanna Rosin affirmed “The End of Men” and John Horgan imagined “The End of War.”

What do you think will end next?

New York Times Staffers Read Every Last Word of Magazines

I am enjoying this series titled “Every Last Word” in The New York Times where staffers are reading different magazines from cover to cover. Here’s the summary from the series’ beginning:

Edith Zimmerman learned that if you have something sexy or otherwise interesting to whisper, deliver it into the recipient’s left ear in Cosmopolitan.

Hugo Lindgren discovered the cost of a Maserati in Tehran in The Economist.

Greg Veis became aware of a dude in Chile with 83 tattoos of Julia Roberts in Vice.

Sheila Glaser learned what it means to be “young blood” in the art world in New York.

Adam Sternbergh was schooled in the art of proper egg-cracking in Real Simple.

Ilena Silverman found out that wealth inequality in China has become so inflammatory that the country stopped releasing numbers on it in The New Yorker.

Dean Robinson learned that there is more to learn about LeBron James in Sports Illustrated.

Wm. Ferguson gained insight on Spin’s new bimonthly format since his days as a hapless intern there.

Lauren Kern learned that private equity is kinder and gentler in real life than in the movies in Bloomberg Businessweek.

Samantha Henig discovered the true origins of lemon curd in Bon Appétit.

Jon Kelly was informed that fox hunts not longer involve hunting foxes in Vogue.

Vera Titunik identified her own behavior “type” in Psychology Today.

Joel Lovell discovered the controversy behind recreating a surfer’s wipeout for a film in Surfer.

Maya Lau learned that mice can swagger in Scientific American.

Yuri Chong realized the importance of true gilt in House Beautiful.

What was the last magazine you’ve read cover to cover?

Italo Calvino on Classics

What is a classic? In his collection of essays on classical literature titled Why Read the Classics?, Italo Calvino produces the following 14 definitions of a “classic”:

  1. The classics are those books about which you usually hear people saying: ‘I’m rereading…’, never ‘I’m reading….’
  2. The Classics are those books which constitute a treasured experience for those who have read and loved them; but they remain just as rich an experience for those who reserve the chance to read them for when they are in the best condition to enjoy them.
  3. The classics are books which exercise a particular influence, both when they imprint themselves on our imagination as unforgettable, and when they hide in the layers of memory disguised as the individual’s or the collective unconscious.
  4. A classic is a book which with each rereading offers as much of a sense of discovery as the first reading.
  5. A classic is a book which even when we read it for the first time gives the sense of rereading something we have read before.
  6. A classic is a book which has never exhausted all it has to say to its readers.
  7. The classics are those books which come to us bearing the aura of previous interpretations, and trailing behind them the traces they have left in the culture or cultures (or just in the languages and customs) through which they have passed.
  8. A classic is a work which constantly generates a pulviscular cloud of critical discourse around it, but which always shakes the particles off.
  9. Classics are books which, the more we think we know them through hearsay, the more original, unexpected, and innovative we find them when we actually read them.
  10. A classic is the term given to any book which comes to represent the whole universe, a book on a par with ancient talismans.
  11. ‘Your’ classic is a book to which you cannot remain indifferent, and which helps you define yourself in relation or even in opposition to it.
  12. A classic is a work that comes before other classics; but those who have read other classics first immediately recognize its place in the genealogy of classic works.
  13. A classic is a work which relegates the noise of the present to a background hum, which at the same time the classics cannot exist without.
  14. A classic is a work which persists as a background noise even when a present that is totally incompatible with it holds sway.

To this day, one of my favorite books by Calvino remains Invisible Cities. If you’ve never read it, well… it’s a classic.

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(via Reddit Books)

Your E-Book Is Reading You

With the increased proliferation of e-books, publishers are using data analytics to determine what and how people are reading on their e-book devices. The Wall Street Journal provides some detail:

Barnes & Noble, which accounts for 25% to 30% of the e-book market through its Nook e-reader, has recently started studying customers’ digital reading behavior. Data collected from Nooks reveals, for example, how far readers get in particular books, how quickly they read and how readers of particular genres engage with books. Jim Hilt, the company’s vice president of e-books, says the company is starting to share their insights with publishers to help them create books that better hold people’s attention.

Some details on which books tend to get dropped by readers:

Barnes & Noble has determined, through analyzing Nook data, that nonfiction books tend to be read in fits and starts, while novels are generally read straight through, and that nonfiction books, particularly long ones, tend to get dropped earlier. Science-fiction, romance and crime-fiction fans often read more books more quickly than readers of literary fiction do, and finish most of the books they start. Readers of literary fiction quit books more often and tend skip around between books.

Those insights are already shaping the types of books that Barnes & Noble sells on its Nook. Mr. Hilt says that when the data showed that Nook readers routinely quit long works of nonfiction, the company began looking for ways to engage readers in nonfiction and long-form journalism. They decided to launch “Nook Snaps,” short works on topics ranging from weight loss and religion to the Occupy Wall Street movement.

Not very surprising, I suppose. I’d be interested in finding out what the criteria for a drop are: is it starting to read another book? No change in page numbers in a week? Longer?

Another thing to consider: giving readers what they want based on analytics can backfire. Imagine someone who’s read a longer book than they otherwise would have and their sense of accomplishment after finishing versus a publisher that tells authors to limit how and what they put on the page. As one astute publisher noted: “We’re not going to shorten War and Peace because someone didn’t finish it.”

Nora Ephron on Reading

Reading is everything. Reading makes me feel like I’ve accomplished something, learned something, become a better person. Reading makes me smarter. Reading gives me something to talk about later on. Reading is the unbelievably healthy way my attention deficit disorder medicates itself. Reading is escape, and the opposite of escape; it’s a way to make contact with reality after a day of making things up, and it’s a way of making contact with someone else’s imagination after a day that’s all too real. Reading is grist. Reading is bliss.

That’s Nora Ephron writing in I Feel Bad About My Neck: And Other Thoughts on Being a Woman. She died last night at the age of 71 in Manhattan.

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(via Brain Pickings)

This Is Your Brain on Fiction

What do you say to someone who prefers to read nonfiction over fiction? Easy. Read more fiction. According to several studies, when you read fiction full of detailed descriptions, clever metaphors, and complex characters, your brain is stimulated in novel ways:

The brain, it seems, does not make much of a distinction between reading about an experience and encountering it in real life; in each case, the same neurological regions are stimulated. Keith Oatley, an emeritus professor of cognitive psychology at the University of Toronto (and a published novelist), has proposed that reading produces a vivid simulation of reality, one that “runs on minds of readers just as computer simulations run on computers.” Fiction — with its redolent details, imaginative metaphors and attentive descriptions of people and their actions — offers an especially rich replica. Indeed, in one respect novels go beyond simulating reality to give readers an experience unavailable off the page: the opportunity to enter fully into other people’s thoughts and feelings.

The novel, of course, is an unequaled medium for the exploration of human social and emotional life. And there is evidence that just as the brain responds to depictions of smells and textures and movements as if they were the real thing, so it treats the interactions among fictional characters as something like real-life social encounters.

Indeed, individuals who frequently read fiction seem to be better able to understand other people, empathize with them, and see the world from their perspective. This relationship exists even after the researchers account for the possibility that more empathetic individuals might prefer reading novels (which is debatable in its own right).

So: read more fiction.

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Source: New York Times 

The Pirate Certificate at MIT

This is the most amusing news I’ve read all day. Apparently, MIT awards Pirate certificates (and has been doing so for a number of years).

Any student who passes courses in pistol, archery, sailing and fencing are considered a pirate, according to the MIT Department of Athletics, Physical Education & Recreation, who began issuing official certificates last fall.

So far, six students have reached elite pirate status, receiving pieces of faux parchment authorized by the “swashbucklin’” MIT, certifying that the named “salty dog” is entitled to a Pirate Certificate “with all its privileges and obligations thereof.”

Read more at The Boston Globe.

On Reading Privacy Policies

Why don’t you ever read the privacy policies associated with your browser, apps, and new software? Alexis Madrigal digs in:

One simple answer to our privacy problems would be if everyone became maximally informed about how much data was being kept and sold about them. Logically, to do so, you’d have to read all the privacy policies on the websites you visit. A few years ago, two researchers, both then at Carnegie Mellon, decided to calculate how much time it would take to actually read every privacy policy you should. 

First, Lorrie Faith Cranor and Aleecia McDonald needed a solid estimate for the average length of a privacy policy. The median length of a privacy policy from the top 75 websites turned out to be 2,514 words. A standard reading rate in the academic literature is about 250 words a minute, so each and every privacy policy costs each person 10 minutes to read.

Next, they had to figure out how many websites, each of which has a different privacy policy, the average American visits. Surprisingly, there was no really good estimate, but working from several sources including their own monthly tallies and other survey research, they came up with a range of between 1,354 and 1,518 with their best estimate sitting at 1,462. 

So, each and every Internet user, were they to read every privacy policy on every website they visit would spend 25 days out of the year just reading privacy policies! If it was your job to read privacy policies for 8 hours per day, it would take you 76 work days to complete the task. Nationalized, that’s 53.8 BILLION HOURS of time required to read privacy policies.

Alexis concludes: “The collective weight of the web’s data collection practices is so great that no one can maintain a responsible relationship with his or her own data.”

I couldn’t agree more. No wonder no one is reading those darn things.

Books with the Oddest Titles

I’d never hard of The Diagram Prize. Turns out, it celebrates the very best in books with odd titles published around the world. Judges from both The Bookseller and its sister consumer magazine, We Love This Book, whittled down the original submissions to a shortlist of seven. And it is spectacular:

A Century of Sand Dredging in the Bristol Channel: Volume Two by Peter Gosson (Amberley). A book that documents the sand trade from its inception in 1912 to the present day, focusing on the Welsh coast.

Cooking with Poo by Saiyuud Diwong (Urban Neighbours of Hope). Thai cookbook. “Poo” is Thai for “crab” and is Diwong’s nickname.

Estonian Sock Patterns All Around the World by Aino Praakli (Kirjastus Elmatar). Covers styles of socks and stockings found in Estonian knitting.

The Great Singapore Penis Panic: And the Future of American Mass Hysteria by Scott D Mendelson (Createspace). An analysis of the “Koro” psychiatric epidemic that hit the island of Singapore in 1967.

Mr Andoh’s Pennine Diary: Memoirs of a Japanese Chicken Sexer in 1935 Hebden Bridge by Stephen Curry and Takayoshi Andoh (Royd Press). The story of Koichi Andoh, who travelled from Japan to Yorkshire in the 1930s to train workers at a hatchery business the art of determining the sex of one-day-old chicks.

A Taxonomy of Office Chairs by Jonathan Olivares (Phaidon). Exhaustive overview of the evolution of the modern office chair.

The Mushroom in Christian Art by John A. Rush (North Atlantic Books). In which the author reveals that Jesus is a personification of the Holy Mushroom, Amanita Muscaria.

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(hat tip: Tyler Cowen)

An Objection to Tim Parks’ “E-Books Can’t Burn”

A couple of weeks ago, I blogged about Tim Parks’ pro-ebooks argument in The New York Review of Books. I’ve still been thinking about possible objections to his thoughts (and they were excellent). This weekend, I stumbled upon a blog post by Epicurean Dealmaker (he remains anonymous on the Web) who eloquently distills his objections:

[M]y real objection to Mr. Parks’ argument has to do with the naive Platonism he attempts to sell us. His entire argument seems to boil down to the assertion that there is some sort of “pure text” at the base of every work of literature—words in inviolate sequence, to use his coinage—and that e-readers, by collapsing and standardizing our access to them, somehow make our experience of literature purer and more authentic. But this is just bullshit. The experience of literature—and reading in general—is always and everywhere a solitary interpretative act on behalf of and by the reader. Readers read literature in time, in space, and through some sort of medium. Time spent reading—pace, duration, intervals when one puts down the book—directly and ineluctably affects the reader’s experience of the text. Readers who read Ulyssess in three years may indeed have read the same text as those who read it in two weeks, but they certainly have not had the same aesthetic and cognitive experience. In addition, solitary reading involves the visual faculties and aesthetic senses, too. Font, line leading, margins, and even pagination affect a reader’s experience of a text, often subconsciously. No-one who has ever compared a cheap, cramped, badly-typeset version of a novel to a well-designed, spaciously laid out one can help but notice the difference. And noticing the difference in and of itself alters the experience of the work. Joyce may be as much Joyce in Baskerville as in Times New Roman, but I dare you to find him the same author in twelve point Comic Sans.

A book, properly considered, is a recorded performance of a piece of literature, just like a CD is a recorded performance of a particular piece of music. While musicians have more artistic discretion in interpreting a piece than a book designer and publisher do, the latter are not aesthetically invisible. They subtly influence a book’s format and packaging: font, margins, page breaks, cover art, etc. The sequence, timing, pace, and even completion of the work—its interpretation—lie in the hands of a reader, but the packaging and presentation of the physical object is not. And because reading is a performance, the time and place where you read is important, too. Reading Lord Jim on a plane is not the same as reading it on a tropical beach. The former is forgettable; the latter is not, as I can personally attest.

Beethoven’s Ninth Symphony is the same music, whether it is interpreted by the Berlin Philharmonic or the Boise Symphony. But nobody ever hears Beethoven’s Ninth Symphony: they hear a performance of it. By the same token, nobody ever reads Ulysses, they read a version of it, as presented to them through the medium of some sort of delivery device at a particular time and place, and interpreted according to their own engagement, interest, aptitude, and sensitivity. A Kindle or an iPad is just another delivery device, constrained or liberated, as the case may be, by its technical and aesthetic capabilities and limitations. There are many texts where an e-reader’s ability to standardize, flatten, and minimize aesthetic variation may very well be an advantage. (I think in particular of current non-fiction, biography, history, and other trade books.) But to pretend it is therefore somehow more transparent to a work of literature than a physical book is wishful thinking.

A must-read in entirety. I especially like the strong conclusion with a reference to Plato’s Allegory of the Cave.