Here’s what I’ve been reading recently:
To make sense of these trends in “virality,” the Penn researchers tracked more than 7,500 articles published from August 2008 to February 2009. They assessed each article’s popularity after controlling for factors like the time of day it was published online, the section in which it appeared and how much promotion it received on the Web home page.
The results of the study are interesting. Most people preferred to send out emotional articles (in particular, those articles that were positive or happy in nature). I also found it surprising that people preferred to share articles which were longer in length (perhaps because longer articles are better researched or more compelling in general). The New York Times elaborates:
Sharing recipes or financial tips or medical advice makes sense according to classic economic utility theory: I give you something of practical value in the hope that you’ll someday return the favor. There can also be self-interested reasons for sharing surprising articles: I get to show off how well informed I am by sending news that will shock you.
The only thing left to do is for you, Dear Reader, to email that article to your friends (or you can just tell them about this blog).
(2) “The Time It Takes to Win It All” [Wall Street Journal] – The New Orleans Saints defeated the Indianapolis Colts in Super Bowl XLIV last night. This article explores the amount of work that players and coaches spend working in a typical NFL season. The most eye-opening paragraph:
According to an operational study of National Football League teams prepared for The Wall Street Journal by Boston Consulting Group, the typical NFL season requires 514,000 hours of labor per team. That’s about eight times the effort it took to conceptualize, build and market Apple’s iPod, according to BCG, and enough time to build 25 America’s Cup yachts. If both Super Bowl teams dedicated themselves to construction rather than football, their members could have built the Empire State Building in seven seasons.
It’s a well-researched article and definitely worth reading.
(3) “In Search of the World’s Hardest Language” [The Economist] – this article is from December 2009, but I just read it the other day in my print version of The Economist. I recommend reading the entire piece (did you know that in Turkish you can create a sentence such as “Çekoslovakyalilastiramadiklarimizdanmissiniz?”, which means “Were you one of those people whom we could not make into a Czechoslovakian?”) but if you’re curious, the Economist’s conclusion for the world’s hardest language:
With all that in mind, which is the hardest language? On balance The Economist would go for Tuyuca, of the eastern Amazon. It has a sound system with simple consonants and a few nasal vowels, so is not as hard to speak as Ubykh or !Xóõ.