With less than 100 days to go until the London 2012 Summer Olympics, The Wall Street Journal reports:
This year promises to be the first truly social Olympic Games. Television networks are planning to incorporate athletes’ Twitter posts into broadcast spots, and marketers are planning a flood of Facebook marketing tied to the Games.
For the IOC’s part, it is trying to strike a balance between allowing athletes and fans to post messages, photos and reactions online, but also protecting the sanctity of events and the stream of money from TV rights around the world.
The Olympic Athletes’ Hub collects in a single directory the existing Facebook and Twitter profiles from athletes around the world.