Chris Guillebeau, whose World Domination Summit I attended earlier this summer, gave a closing keynote at this year’s #TBEX conference in Girona, Spain. I didn’t attend the conference, but I appreciate his message about becoming successful at what you do. It’s not about followers, but becoming better at your craft:
I hear from a lot of people who want to “get noticed.” They write in to ask, “How can I become more known?” Whenever I hear this question, I’m reminded of something that John Mayer said in a talk at the Berklee College of Music. As best as I recall, the quote was:
“The world doesn’t need more mediocre musicians who are really good at Twitter.”
His point was that musicians should focus on honing their craft instead of working on getting followers or mastering social media. I’d say something similar: the world doesn’t need more mediocre bloggers or writers who are really good at Twitter.
What the world does need is storytellers. We need people to challenge us. We need people to explain how travel can be a force for good.
Chris’s point about skepticism on the Internet resonates:
Don’t tell a story that isn’t yours. You have to remember that we live in a world of skepticism, so our task is to be authentic and congruous. There are blogs about making money online from people who have never made money online. There are blogs about being “location independent” from people who live in their parents’ basement.
You should read the entire post here.