Facebook is Blowing it With Its Mobile Advertisements

Andrew Leonard pens a very good rant on the annoying, intrusive ads Facebook is delivering to users of the mobile version of the app:

And now she’s in my phone. And guess what? In Facebook’s mobile app, there is no option to hide all sponsored ads from a particular advertiser. Your only choice is the basic option you have with any kind of post — you can mark it as spam. Supposedly, reporting posts as spam will decrease the likelihood that you see them, but I’m afraid I’ve seen zero positive change in the frequency or content of Facebook’s sponsored story ads, despite what Facebook claims. Instead I am getting more of the ads I don’t want on my phone, after years of telling Facebook I don’t like exactly those types of ads. This is not an encouraging trend line.

By the time the first trickle of caffeine had woken up my synapses, I realized that I was done. I had reached my tipping point. I no longer want to check Facebook on my phone.

Does Facebook really think so little of me? Am I not man enough to seek my own romantic path without Facebook’s help?

And the money quote:

I’m sorry, Mark Zuckerberg, but my iPhone screen is just not big enough for those breasts.

As a user of the app on my iPhone, I’ve noticed these annoying ads as well. I haven’t quite reached the tipping point of quitting the service, but I am irked enough to highlight others’ reactions to it and am not surprised with Mr. Leonard’s decision.

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