“Apple has quietly become a leading camera company.”

That’s the quote of the day, courtesy of John Gruber, who runs Daring Fireball:

Megan Garber summarizes in The Atlantic:

The camera features a new lens (one designed by Apple) with an f/2.2 aperture and a sensor that’s 15 percent larger than previous models. It’ll have a relatively meager 8-megapixel sensor, but each pixel will be bigger than previous models’ — which will, Apple’s Phil Schiller explained today, let in more light. The camera software — which will be optimized for iOS 7 — will do an automatic series of adjustments to things like an image’s white balance, exposure, tone map, and autofocus. The camera will also feature what Apple is calling a “true tone” dual LED flash, featuring one cool (blue) LED and one warm (amber) LED, allowing the flash to better match the color balance of the light in the room. That makes for, Wired notes, “over 1,000 unique flash variations for your photos.” Which is, as Schiller put it, “a world’s first for any camera.”

That new f/2.2 lens looks particularly impressive. Just look at this sample photograph Apple has posted.

Just a ton of new features for the iPhone’s new camera. I’m pretty sure I’ll be upgrading come September 20.

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