The Rise and Toils of Hipsterification

The hipster culture is growing. In this amusing piece, Steven Kurutz wonders if there’s ever been a subculture that’s been more broadly defined. Pretty much anything he chooses to wear can be classified as trying to be hipster. And picking up new hobbies (such as photography or bicycling) makes him hipster too.

Thirty years from now I’ll be able to un-self-consciously wear a cardigan and a tweed cap or fedora, because there is an age limit for being seen as a hipster, but, at the moment, hipsters have geezer style locked up.

Even the basic building blocks of a wardrobe have been hipsterfied. Jeans, especially slim-cut denim, are a hipster essential. So are white T-shirts, leather jackets and hooded sweatshirts. I could wear suits. But they would have to be boxy styles from Men’s Wearhouse, because anything slim or tailored is the province of high-fashion hipsters.

Hipsters have the market cornered on vintage and irony, so I can’t raid the back of my closet for the 20-year-old Smashing Pumpkins concert tee I bought at an actual concert, 20 years ago. Not content with irony, hipsters have also co-opted authentic heritage brands like Woolrich and Gant.

So what does the author think would classify as non-hipster?

The only way to safely avoid looking like a hipster, so far as I can tell, is to dress in oversize mesh jerseys bearing the logos of sports teams. Or to wear the blandest, baggiest, beige-est clothes possible, like a middle-aged tourist. Oh, wait. My girlfriend read a draft of this story and told me mesh jerseys “are kind of hipster now.” The Rick Steves look is next.

This line made me laugh:

Hipsters love their iPhones, yet swoon over antiquated technology like typewriters and record players, so Luddites can’t even stand apart.

Do you feel like you’re becoming hipster, unintentionally?

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