This is a cool story (get it, cool?) about the Jamaican bobsled team heading to Sochi for the 2014 Winter Olympics. As the team was unable to cover all expenses, the founders of Dogecoin, stepped in to help:
The team — led by Winston Watt, a veteran driver who piloted the Olympic team in 2002, and anchored by brakeman Marvin Dixon — has found support among the founders of Dogecoin, the cryptocurrency that is part Bitcoin, part Internet dog meme. Liam Butler, who runs the Dogecoin Foundation, started Dogesled to raise money for the team after hearing that Watt had personally funded its trip to a training session but would be unable to come up with the money needed to fly the team to Sochi, Russia. The Dogesled fund raised almost $25,000 in 12 hours — causing the Dogecoin to Bitcoin exchange rate to spike by about 50 percent — and has reached its $30,000 goal.
No doubt the push to send the team to the Olympics is fueled by the cult following of 1993’s “Cool Runnings,” the quintessential underdog movie. The film was loosely based on the 1988 Jamaican bobsled team that became the country’s first to qualify for the Olympics, an incredible feat for four men from a tropical country with little to no experience on snow. As I’ve noted before, the generation that grew up in the ’90s is and should be a prime target for sports leagues and marketers — we’re more engaged with social media and willing to spend our money on such nostalgia.