Since the rise of the food truck scene, the trend for mobile (fill-in-the-blank) has been going (presumably) more mainstream. The New York Times has a great article on a recent trend of galleries in trucks.
While statistics on mobile galleries are hard to come by, social media shows the trend catching on in Los Angeles; Seattle; Santa Fe, N.M.; Tampa Bay, Fla.; Chicago; and even Alberta, where a ’60s teardrop-red trailer presents works from a changing lineup of local artists. Pinterest boards show a range of designs on pages dedicated to mobile galleries, and Twitter is full of people advertising their whereabouts with hashtags such as #keeptrucking. Ann Fensterstock, a lecturer on contemporary art and the author of “Art on the Block,” a history of New York art galleries, said these galleries are “part of the zeitgeist of this moment in art creating.” Critics, however, point out that artists may not be taken seriously without gallery backing. This is hardly the first time American artists have gone mobile. Before opening a gallery in the East Village, Gracie Mansion staged her “Limo Show” in 1981 in a rented limousine, parked in SoHo, where she invited passers-by into the back seat for Champagne while she pitched her friends’ art.
If one doesn’t care for the commercialization (selling) of art, this movement makes sense:
Ms. Fensterstock agreed that the truck model has limitations. “It doesn’t make for return business; it doesn’t make for contemplation of the art by spending time with it; it doesn’t make for building a strong commercial place out of which the art gets sold,” she said.