A thoughtful take on the concept of the “pivot” in Silicon Valley, from Scott Adams (the creator of the Dilbert comic):
Smart observers in the valley look for the “tell” that an early stage start-up will be a winner, but none can be found. Oh, sure, the team needs to be smart, talented, and willing to work long hours. But nearly every start-up has that going for it. Most have great ideas as well. None of it predicts success.
So imagine if you will, some of the smartest, most rational humans the world has ever created, wallowing around in the absurdity of Silicon Valley, where success is mostly based on luck. How does one feel good about that? And what is the solution?
Answer: You institutionalize the pivot.
I’ve been watching the TV show Silicon Valley, and the episode where Pied Piper tried to pivot comes to mind.
Adams argues that the pivot is basically a way to optimize one’s luck:
Here’s the system:
1. Form a team
2. Slap together an idea and put it on the Internet.
3. Collect data on user behavior.
4. Adjust, pivot, and try again.
Thanks to Google Analytics, Optimizely, Bitly, and other tools for measuring customer behavior in real time, a smart team can try different approaches and different products until something works out. A start-up in 2014 is a guess- testing machine.
Read the rest here.