On Sberbank and Cat Lending

In order to capitalize on the mortgage boom in the country, the Russian Bank Sberbank is offering a cat for free to those who get a mortgage. There’s a catch though: the cat is limited to two hours for new homeowners. The Moscow Times reports:

The bank is offering a choice of 10 cats to mortgage-buyers, who will get the pet brought to their door by a new delivery service. According to a special website, KotoService.ru, the felines on offer include a ginger cat called “Apricot” and a hairless cat known as “Kuzya.”

The gimmick appears to be an attempt to maximize profits from Russia’s mortgage lending boom as people watch their savings lose value amid a sliding ruble and rising interest rates.

Here’s the video from Sberbank:

The whole reason for the gimmick? Capitalizing on the superstition that maintains that it is good luck if a cat is the first to enter a new home.

(via Foreign Policy)

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