I can’t decide whether this idea for a “140 Character Hotel” is genius (or ridiculous):
The first “Twitter experience hotel” (aka Sol Wave House) was introduced this summer in Majorca, Spain, where guests can ping requests to a “Twitter concierge” using hashtags like #fillmyfridge; flirt from poolside Bali beds by tweeting numbers printed atop the beds, like “How’s it going #balibed10?”; and sip cocktails while checking their smartphones for a live feed of virtual conversations bubbling up from every corner of the hotel.
Meliá Hotels International, which owns more than 350 properties, including Sol Wave House, is pioneering the concept amid the still rising popularity of smartphones and social networking. The Internet is in more pockets today than ever before. In July the International Data Corporation, a research group, said the worldwide smartphone market experienced 52.3 percent year-over-year growth. (In the United States, 56 percent of adults own a smartphone, up from 35 percent in 2011, according to the Pew Research Center’s Internet and American Life Project surveys.)
That sandbox includes a Twitter concierge that guests can instruct via tweet to “Get the Cava on ice” followed by “1 bottle, 4 glasses to the solarium,” as one visitor did last month. There are images of mustaches on mirrors in the rooms, encouraging guests to tweet goofy selfies. And on Friday afternoons at the height of the season, the concierge uses a pool party hashtag (#twitterpoolparty) to summon sun worshipers.
On second thought: the few times I’ve stayed in hotels and had a negative experience, tweeting something publicly was the fastest way to get an amicable resolution.
This is an actual line used in the Times article: “For the foreseeable future, though, the Twitter hotel is #heretostay.”